Who Am I?
My name is Andrés Max, I am a Software Engineer, UX/UI Designer and serial founder. In 2008 I founded my first company, Ideaware, which is now a 100+ people organization, providing IT talent for companies around the world.
I’m also a serial SaaS product founder, I like designing, developing, launching and scaling software products.
On the personal side, I’ve been happily married for 10 years and have 3 beautiful young boys.
Why join the AM Newsletter?
Because you’re building something—and want to do it with clarity, purpose, and peace of mind.
Every week, I share practical insights on startups, software, creativity, and the real, unfiltered journey of building products and companies—without losing your mind or your weekends.
Whether you’re a founder, maker, designer, or simply startup-curious—this newsletter is for people who want to build with intention and live well while doing it.
What You’ll Get:
🚀 Tactical lessons from real startup journeys
🧠 Fresh takes on AI, software, and product design
🌿 Lifestyle tips for calm, focused founders
💡 Tools and mental models for building smarter, not harder
🔄 Work-life balance strategies (that actually work)
💬 The occasional spicy take (because honest conversations matter)
Who’s this for?
Founders tired of the hustle-glorification, looking for clarity
Product people and engineers building intentionally
Creators designing a career and life on their terms
Anyone who believes you can build big things—and still enjoy the ride
Join the crew.
No hype. No spam. Just thoughtful insights on startups, tech, and a calmer way to build.
Subscribe and let’s grow something meaningful—without burning out.
